Smart store
From selling products to solving needs. Your store stops being a warehouse the customer wanders through blind and starts understanding what they came to get, building the solution and walking them to the basket.
The customer doesn’t come for a product. They come to solve something.
Nobody walks into a hypermarket for “a bottle of wine”: they walk in because they have a dinner on Saturday. Nobody wants “paint”: they want to paint the living room. But the store only knows how to sell loose products, and leaves the customer to bridge, on their own, the gap between what they need and what they take home.
That’s where sales are lost, the basket is lost and the chance to advise is lost — exactly what no ecommerce can do and your physical store can.
An example: “An Italian dinner for six, one of them vegetarian.”
The customer says it in those very words. The system understands the whole mission and turns it into an experience: it proposes a menu → generates the list of ingredients → works out the quantities for six → builds the basket → and traces a physical route through the store: fruit and veg, pasta, sauces, cheeses, wines, desserts.
And when they reach a category where there’s a decision to make —which wine pairs, which cheese to choose— a specialist assistant carries the conversation on right there. It isn’t a product search engine. It’s someone who knows about cooking, about wine and about your store, all at once.
Recipe Ingredients Quantities Price Route Basket
The conversation carries on in the customer’s phone.
What sells isn’t the screen. It’s what’s behind it.
The value isn’t in putting kiosks in the aisles. It’s in an intelligence layer that connects, at once, six things that today live apart in your store:
- what the customer wants to solve
- what each product is and what it’s for
- where it is in the store
- what’s in stock right now
- at what price and with which promotion
- and all your channels —store, mobile, web, ecommerce— talking to each other
Put that together and the store stops being a warehouse with signs. It starts understanding whoever walks through the door.
Start with one category. Grow to the whole network.
There’s no need to transform the whole hypermarket in one go. The model grows with you:
- 01
Smart Category
You digitise a category with a complex decision: wines, hardware, pets, lighting. Where the customer hesitates and advice changes the sale.
- 02
Smart Store
You connect several categories within one store, with a central assistant that understands the whole shopping mission.
- 03
Smart Retail Network
The same intelligence connecting your whole network of stores with the web, the app and the ecommerce.
You start where the return is greatest, measure, and scale on what already works.
Let’s talk about your store.
Every store has its strong categories, its friction points and its opportunities. We show you what the intelligence layer would look like in yours, starting with the category where it would be noticed first.
Request a demonstration